Search engine optimization can seem pretty overwhelming, and hiring a company that specializes in this practice will save you a lot of nerves and will probably be a good way to spend your advertising money.
That being said, there’s no shortage of SEO companies out there swearing they can get you first page results in no time. How can you know which ones deliver and which are inflating their resumes? Knowing what questions to ask before hiring certainly helps. Here are some things to look for if you’d like to get the most out of working with an SEO company.
Hiring an SEO Company
- Are we signing a contract, and if so, for how long? In general, SEO companies work under a contract that can last from 3-6 months to a year – some might even offer contract-free work, although these will rarely deliver comparable results. If your SEO company is offering a 3-month contract, great – if not, you can consider signing one for 6 months as long as you’ve done your research on them.
- What kind of results can I expect by contract end? This is incredibly important – you don’t want your SEO company forcing you into another contract by saying they just started their work. A professional SEO company will be able to tell you exactly what you can expect when the contract runs out, be it in 3, 6 or 12 months – failure to do so should raise red flags and make you question their merit. In fact, don’t hesitate to ask about the exact search placement and type of backlinks that they plan on delivering, as skilled SEO professionals should have a good idea of what they can accomplish right away.
- Will I get detailed, real-time updates? Can never have enough transparency – no proper SEO company will hesitate to present you with real-time updates detailing their progress and the results they’re getting. SEO practices can seem difficult and convoluted, but they’re hardly forbidden knowledge, so there’s no reason why the SEO company wouldn’t offer you a step-by-step of what they’re doing and how it affects your business.
- Can you tell me more about the people who will be working on my site? This is another big one that not all website owners think about. Just because a SEO company has one expert doesn’t guarantee that the rest of their employees will be similarly knowledgeable. To avoid the SEO company placing unexperienced or unskilled workers at the helm of your site, make sure you know exactly who will work on it and the resume they bring to the table.
- Can you tell me more about your current clients? Big name clients are a plus, but they’re not what you should be looking for. Instead, ask how long they’ve been in business with their current clients. Is the SEO company working with multiple businesses for longer than a year? This could be indicative of a high level of customer satisfaction – whether businesses are working with the company after their first contract expired is definitely something you want to know. Likewise, a SEO company with no current clients older than 3-6 months might not deliver on their promises as much as you’d like.